Use Cases
Novation is made to fit into existing workflows, not replace them. Below are practical ways different teams can use Novation to make clearer, faster, and more defensible decisions.
Use case
A simple clearance flow: input → knockout → client-ready analysis.
Step 1
Input the mark
Type mark + goods/services. That’s it.
Step 2
Run knockout scan
Novation analyzes conflicts & similarities.
Step 3
Export analysis
Full analysis preparation done in minutes.
Novation prioritizes conflicts by context and backs every conclusion with traceable evidence, so attorneys can review, validate, and deliver with confidence.
Hours back on every search
Automates first-pass clearance so attorneys focus on judgment, not scavenger work.
Near-misses surfaced early
Catches the “sounds-like / means-like / looks-like” conflicts before they arise.
Evidence-linked rationale
Every risk call ties back to what was found, so review is fast and defensible.
Use case
Manage trademark risk across an entire portfolio - from launch planning to ongoing monitoring - with consistent, defensible analysis.
Coming soon
Batch clearance for launch cycles
Run large sets of marks at once for launches, rebrands, and expansions. Ranked by risk and grouped by why.
Coming soon
Portfolio monitoring & alerts
Monitor near-miss filings and real-world usage changes. Get alerted when risk meaningfully shifts.
Coming soon
Deep analysis across frontiers
Go beyond identical matches: meaning, sound, look, and market fit, each backed by surfaced evidence.
Coming soon
Counsel-ready summaries
Export clean briefs for internal review or outside counsel. Structured, traceable, and consistent.
Use case
A single, consistent standard for validating company and product marks across an entire cohort, without slowing founders down.
Cohort-wide intake
All startup and product names are screened at once using the same baseline standard.
Continuous validation
Names are re-checked automatically as founders iterate, pivot, or expand their offerings.
Escalation, not noise
Only material risk is flagged for review, so mentors and partners focus on decisions that actually matter.
Auditable program record
Every check leaves a traceable record founders can reference later for diligence, fundraising, or outside counsel.